The future, is niche. Everything we do, everything we focus on, is becoming
more & more hyper focused and more and more fine tuned. As ideas,
entrepreneurial paths & concepts all expand; we need to become hyper
niche in our approach to things. Or at least, those of us that function best in
that space do.
Rental subscription models are beginning to roll out thru companies like
Urban Outfitters & American Eagle. As well as some others. This shift in
business model is becoming more of a “thing”, as these changes have only
occurred in the past few months. Rent the Runway has also been around for
several years now & they have been under going a lot of business model changes as well.
In order to catch the ebb & flow of consumer demand.
Being more niche’ within the rental space (like companies that focus on
dresses etc), allows you to find the best companies that fit your needs as a
consumer. Having a large massive rental company (like RTR attempted to
do) just isn’t eco-friendly, or sustainable business wise long term. Doesn’t
mean there can’t be partnerships or affiliates done between companies,
or more creative ways to make their business models more efficient.
But over all, my census, is that rental & subscription model’s will continue
to be in an “experimental” phase for several more years, as this new
business model starts to gain a kind of permanency within the industry.