Building a fashion brand is not easy. It takes time. It takes energy.
It takes longterm, energy intensive, all encompassing investment.
Like all business.
I am growing all I am doing for the long haul.
We must build business holistically. We must build business for longterm consistency.
We must have innovative platforms and systems built into all we do,
so that not only are we growing in a more eco-friendly way,
but also for the planet at large, we are shifting our focus.
Not all of us want to go to Mars.
Not all of us want to give up on planet earth in the next hundred years.
We need to implement long lasting industry changes that will last a millennia.
These shifts… into rental concepts, socialite media growth and digital wardrobes
that also hone customized fits. Enhancing technologies for the shopping experience,
including live shopping and more highly intuitive AI that will help you make choices
before you even click on a website. These things are not far away, we will see more rental programs
and companies pop up in the near future. It will become more common.
But none of them will have the platform and system AndeAndrea.com will be releasing in 2021.
It is the essence of sustainability. So hopefully, no matter how small, we can make a tiny dent
in this multi-trillion dollar fashion industry, that’s one of the most polluting industries on the planet.
We will shift things the best way we can. With the most innovative platforms we can create
to bring you something amazing in the years to come.
Thank you for reading.
#andeandrea #happynewyear #2021