The future, is niche.
Everything we do, everything we focus on, is becoming more & more hyper focused
and more and more fine tuned. As ideas, entrepreneurial paths & concepts all expand;
we need to become hyper niche in our approach to things.
Or at least, those of us that function best in that space do.
Rental subscription models are beginning to roll out thru companies like
Urban Outfitters & American Eagle. As well as some others.
This shift in business model is becoming more of a “thing”, as these changes
have only occurred in the past few months.
Rent the Runway has also been around for several years now & they have been
under going a lot of business model changes as well.
In order to catch the ebb & flow of consumer demand.
Being more niche’ within the rental space (like companies that focus on dresses etc),
allows you to find the best companies that fit your needs as a consumer.
Having a large massive rental company (like RTR attempted to do) just isn’t eco-friendly,
or sustainable business wise long term. Doesn’t mean there can’t be partnerships
or affiliates done between companies, or more creative ways to make their
business models more efficient.
But over all, my census, is that rental & subscription model’s will continue to be
in an “experimental” phase for several more years, as this new business model
starts to gain a kind of permanency within the industry.